When a location or group is visited often or plays a major part in a campaign, I try to separate material relating specifically for that place/group into their own page.

Players, especially those doing Adventure Logs can help big time here. Whenever you type the name of a place or organisation use triple square brackets around the name.

1. Place triple square brackets to make link.
2. Make sure place/organisation has correct spelling.
3. Even is there is currently no active link, still place the brackets b/c that lets me know it needs a link. It creates one that I can then work on.